Hey there, my amazing listener, welcome and thank you for tuning into episode 285 of the Small Business Made Simple Podcast.
This month, the month of March, my podcasts are going to be under the theme of “Amplifiers.” So all month I will be talking about and talking to experts about amplifying you in the business world and/or amplifying your business.
I have some amazing guest interviews to share and there’ll be some “Jenn” episodes as well.
Each month, hopefully, if it works out, will have a theme, hopefully, it will help you whilst navigating this thing called “business” and also keep you coming back to episodes as needed. For example, speaking as an amplifier in your business might not be for you this month, but maybe it will be totally something you need to hear again in November!
So, what’s an amplifier you might ask?
Well, to me, it’s things like speaking, podcasting, media commentating, referrals, writing books, creating lead magnets – basically anything that amplifies who you are and what you do and what you sell! It’s basically what you do to ATTRACT people, potential buyers, or existing customers into your world.
Today is a solo episode and the amplifier I am going to talk about is … drum roll …. Social media! Ha – not that surprising really!
So how do you use social media to amplify yourself and your business.
You are probably doing it now – maybe even successfully or perhaps you aren’t doing it successfully because you are overwhelmed – don’t worry you aren’t on your own there!
Remember, at the end of the day, social media is about being social – so if all you are doing is posting – then 50% of your marketing is not being done. If you take away one thing from this episode, take that away. Do more reach out, be more social, show up for your community, leave comments, love, likes, share some posts – treat others on social media, the way you would love to be treated.
But here’s some other points about using social media as an amplifier:
- Understand how your story impacts your business.
People do business with people they know, like and trust. Or at least they do when it comes to small businesses. Unfortunately, people will do business with people they don’t trust when it comes to big business – for example, Woolworths or McDonalds, simply because they do something else for us – they make our lives simple. It’s an unfortunate truth.
But for you, telling your story is powerful. Stories amplify your message and your business.
You don’t have to tell your WHOLE story, but you do need to let people in a little. Being a faceless small business owner means that gaining traction is slower and sometimes harder going. Work out the bits you are happy to tell and the bits you aren’t and start there.
If you don’t know where to start, go get your phone right now, click record and introduce yourself. Say “hey, I’m the person behind xyz, I started this business because ….. here’s three things you probably didn’t know about (choose either the business or yourself).
Amplify your business through consistent storytelling.
- Know your audience and be where they are!
No use trying to amplify your business, your story or you when you are shouting into the abyss because there’s no one interested in what you have to say because you are in the wrong place. Know these people, know where they hang out and tailor your content to meet their needs and interests, foster engagement and build that community around your brand.
- Make sure everything is up to date. Facebook just added more characters to the bio part of your Facebook Page. Go check it out. If you’re on Instagram, is your bio there all about you or is it about what you can do for them? Make it about your community – not you.
Social media will only work as an amplifier if the foundations are in order. If someone comes across your content, your bio, you on social media but they can’t work out who you are, what you do, what you sell or what’s in it for them, then your amplifier is more likely to repel them than attract them.
- Use social media to build your network and build loyalty to your brand. These two things, building a network and building loyalty might seem different but they really aren’t when talking about amplifiers or attraction. No one in your network is going to refer you to a customer or client if they don’t like your brand or the way you are showing up on social media. They might not be your customers parting with money, but they are attracted to you for the same reasons your customers are – you align with their values, they have had the opportunity to know, like and trust you.
Your network is very much in line with your net worth – I truly believe that. Head back to listen into episode 71 to learn more about this concept or read the blog [link in the show notes] https://socialmediaandmarketing.com.au/your-network-is-your-net-worth/
Put in some energy to building your network and your business will grow because of it – I promise!
- I know I spoke about this on last week’s podcast – about how audiences are dead and it’s time to build your community – but I wanted to rehash it here too because it is SO important. Building a community online, or even building it online to take offline – into an email list, a face to face event etc, is crucial to your business.
Social media is a great place to find people who want to belong to a community like yours. And communities are great amplifiers to what you do, who you do it for and why you do it. Probably by the end of 2024, you’ll roll your eyes are how many times I talk about community building, because it will be a lot, but it’s important, so very important – start now – like today, if you aren’t already.
So, to finish, here’s 13 reasons to use social media as an amplifier of your business:
- Build Relationships and Stay Connected
- Find Your Voice
- Show Empathy and Kindness
- Offer Support
- Communicate Better
- Spreading Good News
- Build Your Business
- Establish Authority
- Drive Traffic to your website
- Enhance Your Customer Experience
- Learn and Educate Yourself
- Gain some Motivation
- Find your creative flare
I have so many great episodes coming up in March – all around amplifiers, so there will probably be more than an episode a week – so make sure you’ve clicked the subscribe button, so you get notifications. Otherwise, if you’re not on my email list to get emails each week telling stories and about the new podcast, then head to my website and join up!
But that’s it for episode 285. If you loved this episode and found it valuable, please take 30 seconds out of your day to leave me a rating and review if you want where you are listening.
Do you have a friend who might like to listen in too? Can I ask a favour and have you share this episode with them? I’d love that and appreciate it SO much.
Remember, you need to ask for help to get help.
I’d love to hear from you in the Like Minded Business Owners Facebook group. You can join the group here https://www.facebook.com/groups/LikeMindedBusinessOwners
Oh and before I go, did you get a chance to listen to last week’s episode? I shared with you Part 1 of my Marketing in 2024 webinar. It’s definitely worth a listen – head back there and listen in. www.socialmediaandmarketing.com.au/284
See you next week on the podcast for episode 286.
But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
…….. remember small business peep, as my opening song says, there’s no point in dreaming small!
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